In a poll of 25–35-year-olds, 79% said they would like their health insurance plan to cover massage.[28] In 2006 Duke University Health System opened up a center to integrate medical disciplines with CAM disciplines such as massage therapy and acupuncture.[126] There were 15,500 spas in the United States in 2007, with about two-thirds of the visitors being women.[119]

Deep tissue massage is a therapeutic technique that relieves deep-seated muscle tension and soothes chronic tightness. During a deep tissue massage, a trained therapist delivers intense pressure through slow strokes and targeted fascial release. This technique is often used to treat repetitive-stress injuries, posture problems, and sports injuries.
In Germany massage is regulated by the government on a federal and national level. Only someone who has completed 3,200 hours of training (theoretical and practical) can use the professional title "Masseur und Medizinischer Bademeister" or Medical Masseur and Spa Therapist. This person can prolong his training depending on the length of professional experience to a Physiotherapist (1 year to 18 months additional training). The Masseur is trained in Classical Massage, Myofascial Massage, Exercise and Movement Therapy. During the training they will study: Anatomy, Physiology, Pathology, Gynecology, Podiatry, Psychiatry, Psychology, Surgery, and probably most importantly Dermiatry and Orthopedics. They are trained in Electrotherapy, and Hydrotherapy. Hydrotherapy includes: Kneipp, Wraps, underwater Massage, therapeutic washing, Sauna and Steambath. A small part of their training will include special forms of massage which are decided by the local college, for example: Foot reflex zone massage, Thai Massage etc. Finally a graduate is allowed to treat patients under the direction of a doctor. He is regulated by the professional body which regulates Physiotherapists. This includes the restriction on advertising and oath of confidentiality to clients.[citation needed]

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Sports massage is a form of bodywork geared toward participants in athletics. It is used to help prevent injuries, to prepare the body for athletic activity and maintain it in optimal condition, and to help athletes recover from workouts and injuries. Sports massage has three basic forms: pre-event massage, post-event massage, and maintenance massage.
Your therapist might assess your complexion at the start of your treatment and choose essential oils or lotions to suit your skin type. She will massage these into your body with a series of strokes and techniques specific to the part of your body and what you want to achieve; for example, this might be long, gliding strokes across your back to help you relax, or kneading or rubbing your shoulders to unwind any knots. The treatment takes into account the delicate or tender areas of your body, so it should be comfortable and soothing.

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It is best advised to always opt for receiving Swedish massages specifically from professionals since they are fully equipped with the proper techniques as well as tips to efficiently deliver optimal results to clients. It is only via adequate knowledge as well as experience that the art of providing a successful session of a Swedish massage can be attained.
Since deep tissue massage is designed to work on the deep layers of tissue in the body, it also has an impact on your blood flow. In 2008, a study was conducted with 263 volunteers with an average age of 48.5 years who were suffering from moderate or severe muscle strain. Each patient was given a deep tissue massage for 45-60 minutes. Blood pressure readings showed a dip when compared to readings taken before the massage indicating that deep tissue massage has a positive impact on lowering blood pressure.1 Though the exact mechanism of how this happens needs more study, you could use deep tissue massage as part of a holistic approach to treating hypertension.

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